Associate Professor Maria Raciti

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Associate Professor Maria Raciti


Teaching areas

  • Services Marketing
  • Marketing of Social Causes
  • Contemporary and Emerging Marketing Perspectives

Research areas

  • services marketing
  • social marketing
  • higher education

Program coordinator

If  you have a work experience opportunity for marketing or international business students, please post details on the USC Student Hub.


Dr Maria Raciti is an Associate Professor in Marketing in the School of Business. Maria’s main research interests are in services marketing, social marketing and higher education. Maria has a particular interest in the bonds formed between organisations and their stakeholders and the pursuit of pro-social endeavours. Maria regularly publishes in quality refereed journals and has numerous refereed conference papers, four of which have received outstanding paper awards. She is co-leader of the USC Indigenous Studies Research Theme and is the recipient of two teaching awards.

Professional memberships

  • Australasian Evaluation Society
  • Academy of Marketing Science
  • Australian and New Zealand Marketing Academy
  • Australian Association of Social Marketing
  • Sunshine Coast Business Women’s Network
  • American Marketing Association


  • Vice Chancellor's Medal for Outstanding University Teaching, 2006
  • Carrick Citation, 2006

Potential research projects for HDR and Honours students

  • Services marketing topics including: service separation, relationship marketing and pro-sumption
  • Social marketing topics including: pro-social business development and endeavours that address social inequalities
  • Higher education topics, including: academic leadership in learning and teaching and advancing Aboriginal and Torres Strait Islander peoples education success

Selected research publications

Raciti MM, Carter J, Gilbey K & Hollinsworth D 2017, The ‘university place’: how and why place influences the engagement and retention of Aboriginal and Torres Strait Islander university students, E-booklet, Project Deliverable for Promotion of Excellence in Learning and Teaching in Higher Education (PELTHE), Australian Government Department of Education and Training, Canberra.

Research grants

Project name Investigators Funding body Year
The 'University Place':  How and Why Place Influences the Engagement and Retention of Aboriginal and Torres Strait Islander University Students Raciti M, Carter J and Gilbey K Office of Learning and Teaching Seed Grant (USC) (A$40,000). 'Project E-booklet' 2016–2017
Social Marketing Strategy for Low Socio-economic-status Communities: Widening Participation in Higher Education Kelly M, Flynn K, O'Brien G, Trinidad S, Russell-Bennett R, Drennan J, Eagle L and Raciti M

Higher Education Participation and Partnerships Program, National Priorities Pool (A$580,000)

Research and Strategy Phase Final Report

Field Research Final Report

Survey of Expert Proxies Final Report

Position Paper Final Report

Professional Learning Conversations for Academic Leadership in Learning and Teaching Readman K, Rowe J, Raciti M, Nugent M and Nemeth J Office of Learning and Teaching (USC) Extension Grant (A$30,000) 2013
Valuing the Portfolio of Festivals and Events on the Sunshine Coast Gration, D and Raciti M (with Getz D, UQ) Sunshine Coast Regional Council; Sunshine Coast Destination Ltd.; Tourism Events Queensland and Faculty of Arts and Business University of the Sunshine Coast (A$36,000) 2012–2013
Developing Sustainable Industry for Pacific Island Communities Wallace H, Carter J, Jones K, Johns C, Randall B, Pauku R and Raciti M

Pacific Agribusiness Research for Development Initiative (A$1.12M)

Final Report

Final Report Appendices

The Effect of Social Support on Customer-to-Business Relationships: A Pilot Study Raciti M University of the Sunshine Coast Internal Research Seed Grant (A$5,000) 2007–2009
Indigenous Sunrise Project:  School to University Pathways Raciti M (Project Leader), Tuovinen J, Powell B, Sellwood J and Taylor P Department of Education, Science and Training Funding (A$85,000) 2007–2009

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