Associate Professor Maria Raciti

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Associate Professor Maria Raciti


Teaching areas

  • Services Marketing
  • Marketing of Social Causes
  • Contemporary and Emerging Marketing Perspectives

Research areas

  • services marketing
  • social marketing
  • higher education


Associate Professor Maria Raciti is the 2018 Research Fellow with the National Centre for Student Equity in Higher Education, a Principal Fellow of the Higher Education Academy (UK) and co-leader of the USC Indigenous Studies Research Theme. Maria’s main research areas are social marketing, services marketing and higher education. She has a particular interest in using marketing tools and techniques for the greater good, being the active pursuit of equity, social justice and betterment.

Professional memberships

  • Academy of Marketing Science
  • Australian and New Zealand Marketing Academy
  • Australian Association of Social Marketing
  • American Marketing Association

Fellowships and Awards

  • Research Fellow with the National Centre for Student Equity in Higher Education, 2018
  • Principal Fellow of the Higher Education Academy (UK), 2017
  • Vice Chancellor's Medal for Outstanding University Teaching, 2006
  • Carrick Citation, 2006

Selected research publications

Raciti MM, Carter J, Gilbey K & Hollinsworth D 2017, The ‘university place’: how and why place influences the engagement and retention of Aboriginal and Torres Strait Islander university students, E-booklet, Project Deliverable for Promotion of Excellence in Learning and Teaching in Higher Education (PELTHE), Australian Government Department of Education and Training, Canberra.

External research grants

Project name Investigators Funding body Year/s
How the perceived risks of going to university influence the decision by people from low SES backgrounds to participate in Australian higher education. Raciti M National Centre for Student Equity in Higher Education (A$215,000) 2018
Widening regional and remote participation: Interrogating the impact of outreach programs across Queensland Trinidad S, Kelly M, Mitchell G, Dockery A, Koshy P, Li I, Seymour R, Carroll, D, Zacharias, N, Costello D, Raciti M, Shay M 2016 Higher Education Participation and Partnerships Programme, 2016 National Priorities Pool, Australian Government Department of Education and Training (A$320,000 Category 2) 2017-2018
Increasing female participation in sport: Queensland Oztag Powell B, Raciti M 2017 Advance Queensland: Knowledge Transfer Partnership Program,
Department of Science, Information, Technology and Innovation (A$41,000 Category 2)
The 'University Place':  How and Why Place Influences the Engagement and Retention of Aboriginal and Torres Strait Islander University Students Raciti M, Carter J and Gilbey K

Office of Learning and Teaching Seed Grant (USC) (A$40,000).

'Final Report'

'Project E-booklet'

Social Marketing Strategy for Low Socio-economic-status Communities: Widening Participation in Higher Education Kelly M, Flynn K, O'Brien G, Trinidad S, Russell-Bennett R, Drennan J, Eagle L and Raciti M

Higher Education Participation and Partnerships Program, National Priorities Pool (A$580,000)

Research and Strategy Phase Final Report

Field Research Final Report

Survey of Expert Proxies Final Report

Position Paper Final Report

Professional Learning Conversations for Academic Leadership in Learning and Teaching Readman K, Rowe J, Raciti M, Nugent M and Nemeth J

Office of Learning and Teaching (USC) Extension Grant (A$30,000).

Project Online Resource

Valuing the Portfolio of Festivals and Events on the Sunshine Coast Gration, D and Raciti M (with Getz D, UQ) Sunshine Coast Regional Council; Sunshine Coast Destination Ltd.; Tourism Events Queensland and Faculty of Arts and Business USC (A$36,000) 2012–2013
Developing Sustainable Industry for Pacific Island Communities Wallace H, Carter J, Jones K, Johns C, Randall B, Pauku R and Raciti M

Pacific Agribusiness Research for Development Initiative (A$1.12M)

Final Report

Final Report Appendices

Indigenous Sunrise Project:  School to University Pathways Raciti M (Project Leader), Tuovinen J, Powell B, Sellwood J and Taylor P Department of Education, Science and Training Funding (A$85,000) 2007–2009

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