Dr Kelly Choong

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Dr Kelly Choong


Teaching areas

  • Advertising
  • Advertising Strategy
  • Copywriting

Research areas

  • cryptic marketing
  • consumer behaviour
  • subculture and strategic marketing
  • integrated marketing communication


Dr Kelly Choong has worked as a producer presenter with a commercial radio station in Singapore before arriving in Australia in 1998. He started teaching in 1999 and has since lectured/tutored in most of the key universities in South East Queensland, including the University of Queensland, Queensland University of Technology, Bond University, Griffith University, University of Southern Queensland and Central Queensland University. Kelly has taught in many subject areas but primarily in the areas of marketing, communication and advertising. Kelly's PhD has recently been conferred. His research focus for his doctorate was cryptic marketing and he has presented his research conference papers at ANZMAC 2008 (Sydney), 2009 (Melbourne), 2010 (Christchurch, NZ) and 2013 (Auckland, NZ), as well as the Social Sciences Conference in 2014 (Vancouver, Canada).

Professional memberships

  • Australian Marketing Institute (AMI)
  • Australian and New Zealand Academy of Advertising (ANZAA)

Potential research projects for HDR and Honours students

  • Integrated Marketing Communications
  • Strategic Advertising and Marketing
  • Consumer Behaviour
  • Cultures and Subcultures

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