Conference to motivate enterprising students

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Conference to motivate enterprising students


27 January 2012

More than 50 university students dedicated to improving the world through free enterprise will soon travel from across Queensland and the Northern Territory for a special event at the University of the Sunshine Coast.

USC’s Students in Free Enterprise (SIFE) team will host an annual training day for SIFE teams from seven universities on Friday 10 February and hold the inaugural HYPE 4 SIFE Conference on Saturday 11 February.

USC SIFE Vice-President Marina de Jager said the event was usually held in Brisbane, so having it on the Sunshine Coast was an excellent opportunity to showcase the University and the region.

Ms de Jager is currently in her third year of USC’s Bachelor of Tourism, Leisure and Event Management.

“We will have a training day on the Friday, followed by the conference on the Saturday, which will give us an opportunity to network with other SIFE groups and learn how we can share our resources and projects with each other,” Ms de Jager said.

“Organising this event is also a great opportunity for me because I am able to take the theoretical knowledge from my business degree and apply it to a real-life event.”

Inspirational speakers presenting at the event include Simply Too Good To Be True author Annette Sym, business mentor Barry Bull, International speaker and author Angelle Laurence, and local television newsreader Rosanna Natoli.

Ms de Jager said the conference would be an exciting experience for all involved.

“The role of the speakers is to motivate the students and show them how passion plays a big part in the success of the business industry,” she said. “Even though you may have gained lots of knowledge from your university degree, success is driven by motivation and passion.”

Three workshops titled “How to get media coverage”, “How to present the perfect pitch” and “Future’s thinking – more than just a SWOT analysis” will also be held over the two days.

USC SIFE’s campaigns last year included Let's Can Hunger, a drive to help supply food to homeless people in the region, and Dob In A Donor, which encouraged people to become blood donors. For details about joining SIFE, contact Marina de Jager on>.

— Michelle Widdicombe

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