USC wins funds for Advertising study trip

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USC wins funds for Advertising study trip


USC's Head of School of Communication Dr Rod McCulloch

3 June 2014

A Communication academic who has just won an international medal for his contribution to advertising education has gained a grant to take six more University of the Sunshine Coast students on a 10-day overseas study tour.

After taking groups of USC students to New York and Singapore in the past two years, Head of School of Communication Dr Rod McCulloch will take six successful applicants from this year’s Creative Advertising courses to Hong Kong in November.

The Associate Professor in Creative Advertising said USC would receive $19,800 from the Australian Government’s New Colombo Plan mobility pilot program to help subsidise the students’ expenses in Hong Kong.

“This funding is excellent news because it confirms the study tour model as intrinsic to the University’s programs,” Dr McCulloch said.

“The aim is to expose students to the creation of, and execution of, advertising in highly-motivated consumer markets in different parts of the world. Hong Kong will be particularly relevant with its strong Asian influences.

“The feedback from the past two groups was sensational. Students visit agencies and industry bodies and when they come back to campus they really appreciate applying that learning and sharing the experiences with other students.”

The New Colombo Plan is administered by the Australian Government’s Department of Education and Department of Foreign Affairs and Trade.

Dr McCulloch said he would open applications on 4 June for USC Creative Advertising students wanting to join the Hong Kong tour, which will be part of their assessment.

He said he also used the study trips for his research on work-integrated learning and the idea that “the world is a classroom”.

He recently returned from the 43rd International Advertising Association (IAA) Congress in China, where he was awarded an International Medal of Merit for service to the association and its programs, particularly the development of education both locally and globally.

Only five medals are given to outstanding international members every two years.

“I’ve been a director of the IAA Australian chapter for 13 years and USC is accredited with the organisation, which helps our students with job hunting, networking and access to competitions,” Dr McCulloch said.

“The medal is professional recognition of my contribution as a practitioner and academic in the fields of communication and education.”

– Terry Walsh

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