Connect business with customers.
Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.
Develop your understanding of consumer behaviour, integrated marketing communications, services marketing, social marketing, market analysis and brand management and gain knowledge in specialist areas with the International Marketing, Food Marketing and Sport Marketing courses. You also have the option to diversify your studies through choosing electives in other areas of Business and other Faculties.
You will learn from experienced and dedicated marketing professionals, and complete practical work-related projects in association with industry to be job-ready by graduation. You can also choose the Business Internship course as an elective to work with real clients and gain valuable industry experience and contacts and also study overseas.
Our degree allows you to work in any industry, anywhere in the world, in fields such as brand management, service design, marketing strategy, product development and the many areas of digital and non-digital marketing communication. Our students are in demand and are even employed even before they graduate. Our graduates have provided marketing for many local organisations, as well as larger clients; such as BMW, Crown Lager, Holden, Tourism Queensland, Olay, L'Oréal Paris and Victoria Bitter. Other graduates have started their own businesses with one, Chris Raine, gaining Commonwealth funding for his community platform, Hello Sunday Morning. What will you do when you graduate?
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Application and admission advice
Contact Student Central
+61 7 5430 2890
Ground floor, Building C, Sippy Downs
Play games for serious results, says USC academic
Playing digital games together could motivate whole households to adopt better lifestyle choices, according to a USC Marketing academic who recently helped create an app to assist people to cut their electricity use.
Gareth finds home-town advantage at USC Gympie
Returning to his home town of Gympie to attend university after many years of working away has paid dividends for new USC Business graduate Gareth Francis.
Project gets inside the minds of energy users
As the Federal Government orders a review of retail electricity prices, USC is involved in a national collaborative research project seeking to better understand the psychology of power users.
Gates and obstacles no barrier for OP1 student
An OP1 student who is a talented snowboarder and show jumper is about to launch into a Business degree at USC.
Mum to graduate 26 years later – alongside son
A Sandgate mother of seven who left university 26 years ago during her first pregnancy will soon graduate alongside her eldest child at USC Sunshine Coast.
14 December 2016
Students dining out on tales of beacon success
Aspiring entrepreneurs from the University of the Sunshine Coast have taken a high-tech approach to hunger-busting by trialling beacon technology at cafes on campus.
What will I study
Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.
Introductory courses (7)
COR109 Communication and Thought
BUS101 Business Analytics
BUS102 Introduction to Economics
BUS104 Introduction to Management
BUS105 Introduction to Marketing
BUS106 Accounting for Business
BUS108 Introduction to Informatics
Advanced courses (9)
BUS203 Business Law and Ethics
BUS320 Corporate Governance and Social Responsibility
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG222 Marketing of Social Causes
MKG322 Brand Management
MKG324 Contemporary and Emerging Marketing Perspectives
Elective courses (8)
Select 8 elective courses. Five electives must be advanced level (200/300 coded) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
The School of Business recommends students use these electives towards a second major or a minor from those listed below:
- Human Resource Management
- International Business
- Supply Chain Management
- Tourism, Leisure and Event Management
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 288
Recommended study sequence
This recommended study sequence ONLY represents the CURRENT program structure. Students in previous structures should use this sequence to inform order of courses and current course details. For courses in your commencing structure not included in the current sequence, search the course code for current course offerings and requisites.
In order to graduate you must:
- Successfully complete 288 units as outlined in the Program Structure
- Complete no more than 10 introductory level (100 coded) courses.
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses)
- Most courses are valued at 12 units unless otherwise specified
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Planning your study page to manage your progression
- You may wish to use electives to complete an additional major or minor
- Register your selected major(s) and/or minor(s)
How to apply
Am I eligible to apply?
- Confirm that you meet the program specific admission requirements, prerequisites and recommended prior study outlined on Why study this program?
- Confirm that you meet the general undergraduate admission requirements and English Language Proficiency requirements
- Refer to the application dates for cut-off dates and deadlines
- Check your eligibility for credit
Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?
The below applicants can apply online directly to USC:
- USC Tertiary Preparation Pathways (TPP) students who are currently enrolled in, or have had an enrolment in the previous two years; or
- USC / TAFE Articulation program students; or
- USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement;
- USC students who are currently enrolled in one program and want to study another program concurrently.
Apply direct to USC International
International students should contact USC International
How to enrol
New to USC?
Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in your courses.
Before you enrol, visit Planning your study to plan your study to make sure you study the right courses at the right time so you can finish your degree when you plan to.
Visit How do I enrol? for enrolment instructions and key dates.
Refer to the Academic Calendar for key semester, session and/or trimester dates.