Bachelor of Business (Marketing)

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Bachelor of Business (Marketing)

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Program summary

Connect business with customers.

Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume or buy goods and services.

Develop your understanding of consumer behaviour, integrated marketing communications, services marketing, social marketing, market analysis and brand management and gain knowledge in specialist areas with the International Marketing, Food Marketing, and Sport Marketing courses. You also have the option to diversify your studies through choosing electives in other areas of Business and other Faculties.

You will learn from experienced and dedicated marketing professionals, and complete practical work-related projects in association with industry to be job-ready by graduation. You can also choose the Business Internship course as an elective to work with real clients and gain valuable industry experience and contacts and also study overseas.

Our degree allows you to work in any industry, anywhere in the world, in fields such as brand management, service design, marketing strategy, product development, and the many areas of digital and non-digital marketing communication. Our students are in demand and are even employed before they graduate. Our graduates have provided marketing for many local organisations, as well as larger clients such as BMW, Crown Lager, Holden, Tourism Queensland, Olay, L'Oréal Paris, and Victoria Bitter. Other graduates have started their own businesses with one, Chris Raine, gaining Commonwealth funding for his community platform, Hello Sunday Morning. What will you do when you graduate?

Career opportunities

Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.

Application and admission advice

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Contact Student Central

information@usc.edu.au
+61 7 5430 2890
Ground floor, Building C, Sippy Downs

What will I study

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

Program structure

Introductory courses (7) 84 units

BUS101 Business Analytics
BUS102 Introduction to Economics
BUS104 Introduction to Management
BUS105 Introduction to Marketing
BUS106 Accounting for Business
BUS108 Introduction to Informatics
COR109 Communication and Thought

Developing and Graduate courses (9) 108 units

BUS203 Business Law and Ethics
BUS320 Corporate Governance and Social Responsibility
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG222 Marketing of Social Causes
MKG322 Brand Management
MKG324 Contemporary and Emerging Marketing Perspectives
IBS310 International Marketing

Elective courses (8) 96 units

Select 8 elective courses (96 units) . Five (60 units) must be developing and graduate level (200/300 coded) courses. Two electives (24 units) must be from the USC Business School. Six electives (72 units) may be from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).

The USC Business School recommends students use these electives towards a second major or a minor from those listed below:

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Recommended study sequence

This recommended study sequence ONLY represents the CURRENT program structure. Students in previous structures should use this sequence to inform order of courses and current course details. For courses in your commencing structure not included in the current sequence, search the course code for current course offerings and requisites.

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence

  • The unit value of all courses is 12 units unless otherwise specified

  • It is each students responsibility to enrol correctly according to your course requisites, program rules, and requirements and be aware of the academic calendar dates
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.
  • Register your selected major(s) and/or minor(s)

How to apply

Am I eligible to apply?
Domestic students 

Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?

Exceptions

The below applicants can apply online directly to USC:

  • Tertiary Preparation Pathway (TPP) student currently enrolled in, or have had an enrolment in the previous two years
  • USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement
  • USC / TAFE Articulation program students
  • USC students who are currently enrolled in one program and want to study another program concurrently
  • Former USC student who has been excluded from study at USC
International students

Apply direct to USC International

More information

International students should contact USC International

How to enrol

New to USC?

Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in the correct courses (subjects).

Continuing students

Before you enrol it's important to check your commencing program structure and the published recommended study sequence to make sure you study the right courses at the right time and will be ready to graduate from your degree when you plan to.

To better understand your program structure and for instructions on how to review your progress and plan your remaining courses, visit the Managing your progression page.

Visit How do I enrol? for enrolment instructions and key dates.

Need assistance?

View step-by-step instructions to enrol at How do I enrol?

Refer to the Academic Calendar for key dates, including the last day to add, drop or swap a course or class and Census dateas.

Search for answers and ask questions about enrolling in askUSC, or contact Student Central.

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