Bachelor of Business (Marketing)

Accessibility links

Bachelor of Business (Marketing)

Breadcrumbs

Program summary

Student profile
Associate Professor Maria Raciti
Program coordinator

Associate Professor Maria Raciti

Connect brands with customers

This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.

In this program you will:

  • Understand what drives customers, and how to develop products and campaigns that meet their needs
  • Learn the strategies that underpin successful marketing in traditional and digital environments
  • Build advanced critical thinking, communication and presentation skills
  • Develop your portfolio with industry projects and insights
  • Choose electives in social media, creative advertising, entrepreneurship, sport marketing and more
Career opportunities:
  • Marketing coordinator
  • Media manager
  • Brand manager
  • Product developer
  • Public relations officer
  • Social marketing specialist
USC Moreton Bay 2020: Here comes the sun
Study at USC Moreton Bay

Australia's newest university campus — USC Moreton Bay is opening at Petrie in Semester 1, 2020. Choose from almost 50 undergraduate degrees with applications open from August 2019.

Learn more

Application and admission advice

Success! Thank you Something went wrong! {{responseMessage}}
Contact Student Central

information@usc.edu.au
+61 7 5430 2890
Ground floor, Building C, Sippy Downs

What will I study

I am a...

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

The recommended study sequence ONLY represents the CURRENT program structure. Students MUST follow their commencing structure and use this recommended study sequence to guide enrolment.

Program structure

Total units:

Study sequence

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence

  • The unit value of all courses is 12 units unless otherwise specified

  • It is each students responsibility to enrol correctly according to your course requisites, program rules, and requirements and be aware of the academic calendar dates
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.

How to apply

Am I eligible to apply?
Domestic students 

Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?

Exceptions

The below applicants can apply online directly to USC:

  • Tertiary Preparation Pathway (TPP) student currently enrolled in, or have had an enrolment in the previous two years
  • USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement
  • USC / TAFE Articulation program students
  • USC students who are currently enrolled in one program and want to study another program concurrently
  • Former USC student who has been excluded from study at USC
International students

Apply direct to USC International

More information

How to enrol

New to USC?

Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in the correct courses (subjects).

Continuing students

Before you enrol it's important to check your commencing program structure and the published recommended study sequence to make sure you study the right courses at the right time and will be ready to graduate from your degree when you plan to.

To better understand your program structure and for instructions on how to review your progress and plan your remaining courses, visit the Managing your progression page.

Visit How do I enrol? for enrolment instructions and key dates.

Need assistance?

View step-by-step instructions to enrol at How do I enrol?

Refer to the Academic Calendar for key dates, including the last day to add, drop or swap a course or class and Census dates.

Search for answers and ask questions about enrolling or contact Student Central.

Back to top

Pro tip: To search, just start typing - at any time, on any page.

Searching {{ model.SearchType }} for returned more than {{ model.MaxResults }} results.
The top {{ model.MaxResults }} of {{ model.TotalItems }} are shown below.

Searching {{ model.SearchType }} for returned {{ model.TotalItems }} results.

Searching {{ model.SearchType }} for returned no results.