Bachelor of Communication (Social Media)

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Bachelor of Communication (Social Media)

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Program summary

Keep pace with the digital revolution

Digital technology has evolved rapidly over the past 10 years, creating more opportunities to work with social media. This program will prepare you as a social media specialist by teaching you how to work with real clients to develop and implement social media strategies, and analyse their success. You’ll have opportunities to gain industry-recognised certifications and travel overseas on study tours.

In this program you will:

  • Develop the skills for content curation and creation across platforms.
  • Learn how to tell compelling brand stories across both social and traditional channels.
  • Gain a thorough grounding in communication, public relations, creative advertising, and marketing.
  • Work with real clients to gain practical experience and build a portfolio of work to showcase to future employers.
Career opportunities:
  • Social Media Manager
  • Digital Marketing Manager
  • Online Community Manager
  • Content Creation Executive
  • Digital Strategist

Application and admission advice

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Contact Student Central

information@usc.edu.au
+61 7 5430 2890
Ground floor, Building C, Sippy Downs

What will I study

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

Program structure

Introductory courses (7) 84 units

BUS105 Introduction to Marketing
CMN101 Introduction to Creative Entrepreneurship
CMN106 Contemporary Communication Theory and Trends
CMN108 Issues in Social Media
CMN120 Public Relations: Contemporary Perspectives
CMN140 Introduction to Creative Advertising
COR109 Communication and Thought

Developing and Graduate courses (7) 108 units

CMN204 Social Media: Content Curation and Creation
CMN276 Social Media
CMN308 Social Media: Monitoring and Measurement
CMN309 Transmedia Storytelling Campaigns
CMN313 Creativity, Design and Communication Project
CMN316 Social Media Internship (24 units)
CMN317 Social Media Management (24 units)

Elective courses (8) 96 units

Select 8 elective courses (96 units) from either faculty (Arts, Business and Law) or (Science, Health, Education and Engineering). 5 electives (60 units) must be developing and graduate level (200/300 coded) courses. Students are strongly encouraged to use their electives to complete an additional major or minor.

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Recommended study sequence

This recommended study sequence ONLY represents the CURRENT program structure. Students in previous structures should use this sequence to inform order of courses and current course details. For courses in your commencing structure not included in the current sequence, search the course code for current course offerings and requisites.

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level courses, including core courses
Program Notes
  • Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
  • The unit value of all courses is 12 units unless otherwise specified
  • It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of academic calendar dates
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on Student visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses

How to apply

Am I eligible to apply?
Domestic students 

Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?

Exceptions

The below applicants can apply online directly to USC:

  • Tertiary Preparation Pathway (TPP) student currently enrolled in, or have had an enrolment in the previous two years
  • USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement
  • USC / TAFE Articulation program students
  • USC students who are currently enrolled in one program and want to study another program concurrently
  • Former USC student who has been excluded from study at USC
International students

Apply direct to USC International

More information

International students should contact USC International

How to enrol

New to USC?

Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in the correct courses (subjects).

Continuing students

Before you enrol it's important to check your commencing program structure and the published recommended study sequence to make sure you study the right courses at the right time and will be ready to graduate from your degree when you plan to.

To better understand your program structure and for instructions on how to review your progress and plan your remaining courses, visit the Managing your progression page.

Visit How do I enrol? for enrolment instructions and key dates.

Need assistance?

View step-by-step instructions to enrol at How do I enrol?

Refer to the Academic Calendar for key dates, including the last day to add, drop or swap a course or class and Census dateas.

Search for answers and ask questions about enrolling in askUSC, or contact Student Central.

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