Bachelor of Design and Communication

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Bachelor of Design and Communication


Last intake Semester 2, 2018

Program summary

Combine visual design skills with communication.

Turn your passion into a fulfilling career with a Bachelor of Design and Communication. Gain hands-on experience to specialise in graphic design, e-Media and 3D design. Balance this with communication studies in editing, news, television and radio journalism, creative advertising and creative writing.

Our program offers guest lectures, workshops and connections with industry bodies including AGDA and Analogue Digital. You will develop the practical skills you need to design for web, print and emerging media, and learn how to communicate effectively using the language of design. Throughout your course you will produce work for real clients, develop a professional portfolio and exhibit in the USC Art Gallery giving you exposure to industry and potential employers to help you land your dream job.

You'll gain experience in areas such as advertising, journalism, television, creative writing, web design, animation, illustration, packaging, photography, typography, drawing, branding, digital design, communications and graphic design. Combined together, these elements give you the knowledge to become a highly creative visual communicator.

This degree prepares you to work in a range of creative industries, such as advertising, television, branding, merchandising, E-Media, graphic design and communication.


Communication majors: 3D design; e-media design; graphic design.

Career opportunities

Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, photography, packaging, public relations, publishing, web design.

Admission requirements

Please refer to the English language entry requirements.

Application and admission advice

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What will I study

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

Program structure

Introductory courses (7) 84 units

CMN102 Creativity and Communication
COR109 Communication and Thought
DES101 The Language of Design
DES105 Introduction to Design and Concept

PLUS select 1 course (12 units) from:

CMN116 Playing with Words : an Introduction to Creative Writing Craft
CMN120 Public Relations: Contemporary Perspectives
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising

PLUS select 2 courses (24 units) from:

DES102 Visual Storytelling
DES103 Fundamentals of Photographic Practice
DES104 Art, Design and Visual Culture
DES106 Design in Application

Developing and Graduate courses (12) 144 units

CMN213 Editing for the Communications Professional

PLUS select 5 courses (60 units) from:

CMN222 Multimedia Advertising
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN228 Media Publishing: Law & Ethics
CMN231 Communication Campaign Planning
CMN235 News Writing and Reporting
CMN237 Online Journalism
CMN240 Feature Writing
CMN302 Investigative and Data Journalism
CMN305 News Rounds

PLUS select 6 courses (72 units) from your chosen major study area:

Graphic Design major

DES211 Visual Identity
DES212 Visual Communication & Meaning
DES215 Graphic Design E - Internship/Professional Project
DES216 Graphic Design F - Professional Portfolio

e-Media Design major

DES221 Introduction to Interaction & UX Design
DES222 Responsive Website Design
DES225 e-media E - Internship/Professional Project
DES226 e-Media F - Professional Portfolio

3D Design major

DES231 Animation and Visualisation Design
DES232 3D Animation and Visualisation Design
DES235 3D Design E - Internship/Professional Project
DES236 3D Design F - Professional Portfolio

Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105.

Elective courses (5) 60 units

Select 5 elective courses (60 units) from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Recommended study sequence

This recommended study sequence ONLY represents the CURRENT program structure. Students in previous structures should use this sequence to inform order of courses and current course details. For courses in your commencing structure not included in the current sequence, search the course code for current course offerings and requisites.

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • You must select and register your compulsory major(s)/minor(s) as soon as possible
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses) and following the recommended study sequence
  • The unit value of all courses is 12 units unless otherwise specified
  • It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of the academic calendar dates
  • The 6 developing and graduate courses (72 units) from one of the design streams, plus DES101 and DES105, will constitute a major in that stream
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.
  • Register your selected major(s) and/or minor(s)

How to apply

Am I eligible to apply?
Domestic students 

Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?


The below applicants can apply online directly to USC:

  • Tertiary Preparation Pathway (TPP) student currently enrolled in, or have had an enrolment in the previous two years
  • USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement
  • USC / TAFE Articulation program students
  • USC students who are currently enrolled in one program and want to study another program concurrently
  • Former USC student who has been excluded from study at USC
International students

Apply direct to USC International

More information

International students should contact USC International

How to enrol

New to USC?

Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in the correct courses (subjects).

Continuing students

Before you enrol it's important to check your commencing program structure and the published recommended study sequence to make sure you study the right courses at the right time and will be ready to graduate from your degree when you plan to.

To better understand your program structure and for instructions on how to review your progress and plan your remaining courses, visit the Managing your progression page.

Visit How do I enrol? for enrolment instructions and key dates.

Need assistance?

View step-by-step instructions to enrol at How do I enrol?

Refer to the Academic Calendar for key dates, including the last day to add, drop or swap a course or class and Census dateas.

Search for answers and ask questions about enrolling in askUSC, or contact Student Central.

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