Bachelor of Design and Marketing

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Bachelor of Design and Marketing


Program summary

Add a suite of marketing skills to your design portfolio.

We now live in a technologically advanced age where being multi-skilled is a necessity. Designers need to not only be creative, they must know how to promote themselves, their work and the products they design for both themselves and their clients. A university degree in Design and Marketing gives you the skills to manage your own career, in both the design and the marketing and business side.

If you're passionate about design, and also want the marketing knowledge to develop your own business skills, this program is for you. You will learn the language of visual design and communication and will gradually build a professional quality portfolio through working on a range of applied projects.

In parallel, you will study a range of business and management subjects that will provide you with an understanding of the marketing functions essential to a wide range of organisations. You will learn how to identify and analyse marketing opportunities, develop strategic marketing plans, undertake marketing research, select target markets and forecast demand for a wide range of products and services. To do this, you will come understand the importance of the marketing mix, including aspects of product design, pricing, placement and promotion; and you will be able to analyse the marketing effectiveness of organisations with a focus on their sustainability.

During your studies, you will work with experienced and dedicated designers and marketing professionals and work on a range of real life projects. You are also given networking opportunities during the program that help you towards building your career. For those who wish to apply, there is also the opportunity to study overseas for a semester in one of USC’s many partner institutions. To read in detail about each of the courses you will undertake, click on the “What will I study?” link above.

Career opportunities

You can work in multimedia and design across creative a range of industries, ranging from multiplatform publishing, web design, graphic design, marketing, corporate communications and, with this degree and some experience, you can even aim for opportunities in management roles.

Application and admission advice

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Contact Student Central
+61 7 5430 2890
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What will I study

Select your location, starting year and starting semester below to display your program structure and a recommended study sequence.

Program structure

Introductory courses (7)

COR109 Communication and Thought
BUS101 Business Analytics
BUS104 Introduction to Management
BUS105 Introduction to Marketing
DES101 The Language of Design
DES105 Introduction to Design and Concept
DES106 Typography 

Advanced courses (13)

MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG222 Marketing of Social Causes
MKG322 Brand Management
MKG324 Contemporary and Emerging Marketing Perspectives
PLUS select 1 course from:
IBS310 International Marketing
MKG212 Food Marketing
MKG221 Sport and Event Marketing

PLUS select 6 courses from your chosen design study area:

Graphic Design major

DES211 Visual Identity
DES212 Visual Communication & Meaning
DES213 Graphic Design C
DES214 Graphic Design D
DES215 Graphic Design E - Internship/Professional Project
DES216 Graphic Design F - Professional Portfolio

e-Media Design major

DES221 Introduction to Interaction & UX Design
DES222 Responsive Website Design
DES223 e-Media C
DES224 e-Media D
DES225 e-media E - Internship/Professional Project
DES226 e-Media F - Professional Portfolio

Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105.

Elective courses (4)

Select 4 elective courses either faculty (Arts, Business and Law or Science, Health, Education and Engineering). 1 elective must be an advanced level (200/300 coded) course. These electives may be used to complete a minor in a second area of design (Graphic Design, e-Media Design).

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Recommended study sequence

This recommended study sequence ONLY represents the CURRENT program structure. Students in previous structures should use this sequence to inform order of courses and current course details. For courses in your commencing structure not included in the current sequence, search the course code for current course offerings and requisites.

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses, including the core course
  • You must select and register your compulsory major(s)/minor(s) as soon as possible
Program notes
  • The 6 advanced courses from one of the design streams, plus DES101 and DES105, will constitute a major in that stream
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses)
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Planning your study page to manage your progression
  • You may wish to use electives to complete an additional major or minor
  • Register your selected major(s) and/or minor(s)

How to apply

Am I eligible to apply?
Domestic students 

Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?


The below applicants can apply online directly to USC:

  • USC Tertiary Preparation Pathways (TPP) students who are currently enrolled in, or have had an enrolment in the previous two years; or
  • USC / TAFE Articulation program students; or
  • USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement;
  • USC students who are currently enrolled in one program and want to study another program concurrently.
International students

Apply direct to USC International

More information

International students should contact USC International

How to enrol

New to USC?

Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in your courses.

Continuing students

Before you enrol, visit Planning your study to plan your study to make sure you study the right courses at the right time so you can finish your degree when you plan to.

Visit How do I enrol? for enrolment instructions and key dates.

More information

Refer to the Academic Calendar for key semester, session and/or trimester dates.

Search for answers and ask questions via askUSC, or contact Student Central.

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