The course provides you with an introduction to the marketing function in organisations. You will develop an understanding of marketing, how to identify and analyse marketing opportunities, develop strategic marketing plans, undertake marketing research, select target markets, and forecast demand for products. To do this, you will understand the importance of the marketing mix, including aspects of product design, pricing, placement and promotion; and you will be able to analyse the marketing effectiveness of organisations with a focus on sustainability.
- Semester of offer*:
- Fraser Coast: Semester 1
- Gympie: Semester 1
- Sunshine Coast: Semester 1, Semester 2
- South Bank: Semester 2
- Caboolture: Semester 1
- Moreton Bay: Semester 1, Semester 2
- Student contribution band:
- Band 3
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.