Public Relations’ influence on society is accelerating in a local-global environment that is changing with new media, new audiences and new opportunities. This course introduces the values, ethos, ethics, history and theories of public relations engaging you with the challenges of the practice in the twenty-first century. Via local and international case studies you will develop a critical and analytical understanding of theory and practice gaining insights into how the ethical practice of public relations contributes to the sustainability of organisations, addresses the needs of communities and builds public and corporate citizenship.
- Semester of offer: *
- Sunshine Coast: Semester 1
- Student contribution band:
- Band 1
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.