This course maintains the emphasis on persuasive technique and creative strategy found in CMN226 and CMN248. Advertising Campaigns takes the form of a supervised practice in which students, through teamwork and a reflective analysis, integrate their understanding of theory and practice and its implementation into real world projects. The course will refine and enhance your understanding of the advertising process and demonstrate how to produce a complete advertising campaign. This involves client contact, group work and formal presentations.
- Semester of offer*:
- Sunshine Coast: Semester 2
- Student contribution band:
- Band 1
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.