CMN224 Advertising Campaigns

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CMN224 Advertising Campaigns


This course focuses on persuasive technique and creative strategy found in advertising practice. Advertising Campaigns takes the form of a supervised practice in which students, through teamwork and a reflective analysis, integrate their understanding of theory and practice and its implementation into real world projects. The course will refine and enhance your understanding of the advertising process and demonstrate how to produce a complete advertising campaign. This involves client contact, group work and formal presentations.

Other information

Semester of offer*:
  • Sunshine Coast: Semester 2
Student contribution band:
Band 1
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

CMN224 Course Outline Semester 2, 2019 (PDF 189KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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