CMN226 Advertising: Copy and Image

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CMN226 Advertising: Copy and Image


This course examines the structure of the advertising industry in Australia and its relationship with other media and information industries. The emphasis is on creative production processes for advertising across different media and the evaluation of the persuasive strategies. You will be encouraged to approach advertising from the perspective of ‘creative solutions to client problems’ (Hugh Edwards).

Other information

Semester of offer*:
  • Sunshine Coast: Semester 1
Student contribution band:
Band 1
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

CMN226 Course Outline Semester 1, 2019 (PDF 281KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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