CMN231 Communication Campaign Planning

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CMN231 Communication Campaign Planning


Communication campaigns are increasingly a pervasive feature of our everyday lives. This course introduces you to political, commercial, risk/disaster management and social action campaigns. As you develop your understanding of relevant interdisciplinary theories, you will be introduced to the nuts and bolts of planning a campaign for clients in a range of sectors such as government, non-government, not-for-profit and business. You will learn the process of preparing appropriately researched campaign strategies to help clients solve a problem or capitalise on an opportunity in regard to an internal or external issue.

Other information

Semester of offer*:
  • Sunshine Coast: Semester 2
Student contribution band:
Band 1
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

CMN231 Course Outline Semester 2, 2019 (PDF 188KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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