EMB752 Customer and market driven planning

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EMB752 Customer and market driven planning


The course provides you with an introduction to, and overview of, the marketing function in organisations. The course focuses on the importance of consumer analysis as the basis of all marketing decision making. The course will use a case study approach to the impact of environmental scanning and analysis on the effective development of marketing plans.

Other information

Enrolled in Program BU791
MBA702 or MKG701
Semester of offer*:
  • Sunshine Coast: Session 3
Student contribution band:
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

EMB752 Course Outline session 3, 2020 (PDF 232KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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