The aim of Strategic Marketing is to provide you as executive level managers with the necessary skills to adopt a strategic approach to the planning and control of the marketing function within your organisation, with the aim of developing a sustainable competitive advantage. Key issues addressed include: developing customer-driven marketing strategies and plans; gathering and analysing marketing information, developing a competitive advantage, effective implementation and control of marketing programs, creating and delivering value, satisfaction and loyalty, ethical issues and social responsibility, and operating in a global marketing environment.
- MBA726 or MKG701
- Semester of offer*:
- Sunshine Coast: Session 7
- Student contribution band:
- Band 3
- Tuition fee:
- Executive Master of Business Administration (EMBA):
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.