EMB776 Strategic Marketing

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EMB776 Strategic Marketing


The aim of Strategic Marketing is to provide you as executive level managers with the necessary skills to adopt a strategic approach to the planning and control of the marketing function within your organisation, with the aim of developing a sustainable competitive advantage. Key issues addressed include: developing customer-driven marketing strategies and plans; gathering and analysing marketing information, developing a competitive advantage, effective implementation and control of marketing programs, creating and delivering value, satisfaction and loyalty, ethical issues and social responsibility, and operating in a global marketing environment.

Other information

EMB752 and enrolled in Program BU791
MBA726 or MKG701
Semester of offer*:
  • Sunshine Coast: Session 7
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

EMB776 Course Outline session 7, 2018 (PDF 162KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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