IBS310 International Marketing

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IBS310 International Marketing

Breadcrumbs

In this digital age, even a small business can market internationally. However, regardless of business size and technical innovation, successful international marketing requires a strong understanding in the many aspects of marketing to a different country. In this course, you will gain theoretical and practical experience in researching and developing a new international marketing plan for a real client situation.

Other information

Prerequisite:
BUS105
Semester of offer*:
  • Sunshine Coast: Semester 1
  • South Bank: Semester 1
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

IBS310 Course Outline Semester 1, 2019 (PDF 347KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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