MKG212 Food Marketing

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MKG212 Food Marketing


In this course you will explore the opportunities and challenges facing food marketers in today’s increasingly competitive and global environment. Two themes underpin this course: the importance of supply chain development and management, and given food consumption is highly habituated, a focus on driving behavioural change. The key tasks in driving change include developing an appealing offer, developing an effective brand strategy and interrupting routine behaviour at point of sale (POS).

Other information

Semester of offer*:
Not Currently Offered
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

The outline for this course is currently unavailable.

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