MKG220 Marketing Communication

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MKG220 Marketing Communication


Marketing communication is the vital strategic and tactical process where an entity (whether an individual, business, not-for-profit or government) persuasively communicates with their customers and other stakeholders. Marketing communication goes beyond advertising and includes all traditional and digital communication methods. This course provides students with a theoretical and applied understanding of persuasive marketing communication. You will develop your communication and research skills, so that you have the opportunity to successfully create a practical, ethical and creative marketing communication plan for a chosen client brand.

Other information

BUS105 or MKG101
Semester of offer*:
  • Sunshine Coast: Semester 2
  • South Bank: Semester 2
  • Caboolture: Semester 2
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

MKG220 Course Outline Semester 2, 2019 (PDF 215KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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