MKG222 Marketing of Social Causes

Accessibility links

MKG222 Marketing of Social Causes


Marketing can be applied to social causes to improve the quality of life of individuals and society as a whole. In this course we explore a range of current social causes, such as binge drinking, smoking, gambling, recycling, bullying and blood donation, and consider marketing strategies and tactics that may bring about changes in peoples behaviours. This course provides you with the opportunity to apply traditional marketing tools to non-traditional contexts, with a focus on issues associated with global well-being and the endeavours of not-for-profit organisations.

Other information

Semester of offer*:
  • Sunshine Coast: Semester 2
  • South Bank: Semester 2
  • Caboolture: Semester 2
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

MKG222 Course Outline Semester 2, 2019 (PDF 248KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

Back to top

Pro tip: To search, just start typing - at any time, on any page.

Searching {{ model.SearchType }} for returned more than {{ model.MaxResults }} results.
The top {{ model.MaxResults }} of {{ model.TotalItems }} are shown below.

Searching {{ model.SearchType }} for returned {{ model.TotalItems }} results.

Searching {{ model.SearchType }} for returned no results.