TSM315 The Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) Industry

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TSM315 The Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) Industry


The MICE (Meetings, Incentives, Conventions and Exhibitions) industry continues to enjoy unprecedented growth as a global phenomenon, with significant contributions in economic and non-economic terms. The course takes a global perspective of case studies and guest speakers from various sectors (PCO’s, trade exhibition promoters, venues and resort/convention facility providers etc.) to provide a contemporary context for examining best practices in the MICE industry. In doing so, the course provides a succinct overview of the major stakeholders in the MICE industry and what fuels their interest and efforts, particularly in terms of realising ROI (return on investment) and giving back to communities.

Other information

Semester of offer*:
  • Fraser Coast: Semester 1
  • Sunshine Coast: Semester 1
  • South Bank: Semester 1
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

TSM315 Course Outline Semester 1, 2020 (PDF 251KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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