This course introduces you to the contemporary advertising media channel environment and develops an understanding of channel planning and the strategies employed in the creation and purchasing of integrated advertising campaigns. You will become familiar with the various online and offline media channels including; free-to-air and ‘pay’ television, radio, print, outdoor, and ambient, as well as the digital environment of online, social media and mobile. You will learn how to develop an advertising channel plan based on an actual client brief, then cost and present that plan to your client.
- CMN140 or enrolled in AR541, AR641, AR841, AR643, AR505 or AR605
- Semester of offer: *
- Sippy Downs: Semester 1
- Student contribution band:
- Band 1
- Tuition fee:
- Clinical Psych, Foreign Languages, Visual & Performing Arts:
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
CMN275 Course Outline Semester 1, 2017 (PDF 242KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.
For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.