CMN309 Transmedia Storytelling Campaigns

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CMN309 Transmedia Storytelling Campaigns


This course explores transmedia storytelling theory and its practical application in a campaign context. Transmedia storytelling involves three main components. Firstly, an overarching story is told using a range of social media and traditional communication channels. Next, each channel adds something unique to the overall story. Finally, the audience contributes to the overarching story primarily through social media. This course will thoroughly explore each component of transmedia storytelling in terms of its theoretical basis and practical application and how to bring the components together to develop a transmedia storytelling campaign.

Other information

Semester of offer: *
  • Sippy Downs: Semester 2
Student contribution band:
Band 1
Tuition fee:
Clinical Psych, Foreign Languages, Visual & Performing Arts:
Census date:
Academic Calendar
Class Timetable:
View class timetables for this course

* Semester of offer is subject to change.

Course outline

CMN309 Course Outline Semester 2, 2017 (PDF 517KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.

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