This course requires you to prepare a business model and feasibility analysis for a new venture. You will develop a business concept, research, and design a business model to fit your target audience’s behaviour. You will further develop that into a feasibility analysis to illustrate the venture potential of your concept. This process forms the foundation to write a business plan. Topics include business concept and business model design, feasibility analysis, business plan content and design, new venture strategy, new venture marketing, new venture organisation and new venture funding.
Other information
- Prerequisite:
- Enrolled in Program BU791
- Antirequisite:
- MBA716 or MGT711
- Semester of offer: *
-
- Sunshine Coast: Session 7
- Units:
- 6.00
- EFTSL:
- 0.0625
- Student contribution band:
- Band 3
- Tuition fee:
- Executive Master of Business Administration (EMBA):
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
Course outline
EMB766 Course Outline session 7, 2018 (PDF 143KB)
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.