IBS310 International Marketing

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IBS310 International Marketing

Breadcrumbs

International marketing is concerned with planning and conducting transactions across national borders to achieve the objectives of individuals and organisations. In this course you are introduced to the forms of international marketing: export/import, licensing, joint ventures, wholly-owned subsidiaries, turnkey operations and management contracts and apply the marketing research skills to develop a marketing plan for a regional business, based on the marketing theory.

Other information

Prerequisite:
MKG101or BUS105
Semester of offer: *
  • Fraser Coast: Semester 1
  • Gympie: Semester 1
  • Sippy Downs: Semester 1
  • South Bank: Semester 1
  • Caboolture: Semester 1
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 3
Tuition fee:
Law, Accounting, Administration, Economics, Commerce:
Census date:
Academic Calendar
Class Timetable:
View class timetables for this course

* Semester of offer is subject to change.

Course outline

IBS310 Course Outline Semester 1, 2017 (PDF 200KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.

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