IBS310 International Marketing

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IBS310 International Marketing

Breadcrumbs

International marketing is concerned with planning and conducting transactions across national borders to achieve the objectives of individuals and organisations. In this course you are introduced to the forms of international marketing: export/import, licensing, joint ventures, wholly-owned subsidiaries, turnkey operations and management contracts and apply the marketing research skills to develop a marketing plan for a regional business, based on the marketing theory.

Other information

Prerequisite:
BUS105
Semester of offer: *
  • Fraser Coast: Semester 1
  • Gympie: Semester 1
  • Sunshine Coast: Semester 1
  • South Bank: Semester 1
  • Caboolture: Semester 1
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

IBS310 Course Outline Semester 1, 2019 (PDF 347KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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