International marketing is concerned with planning and conducting transactions across national borders to achieve the objectives of individuals and organisations. In this course you are introduced to the forms of international marketing: export/import, licensing, joint ventures, wholly-owned subsidiaries, turnkey operations and management contracts and apply the marketing research skills to develop a marketing plan for a regional business, based on the marketing theory.
- Semester of offer: *
- Fraser Coast: Semester 1
- Gympie: Semester 1
- Sunshine Coast: Semester 1
- South Bank: Semester 1
- Caboolture: Semester 1
- Student contribution band:
- Band 3
- Tuition fee:
- Law, Accounting, Administration, Economics, Commerce:
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
IBS310 Course Outline Semester 1, 2018 (PDF 219KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.
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