In this course you will explore the opportunities and challenges facing food marketers in today’s increasingly competitive and global environment. Two themes underpin this course: the importance of supply chain development and management, and given food consumption is highly habituated, a focus on driving behavioural change. The key tasks in driving change include developing an appealing offer, developing an effective brand strategy and interrupting routine behaviour at point of sale (POS).
- Semester of offer: *
- Sippy Downs: Semester 1
- Student contribution band:
- Band 3
- Tuition fee:
- Law, Accounting, Administration, Economics, Commerce:
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
MKG212 Course Outline Semester 1, 2018 (PDF 208KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.
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