Marketing can be applied to social causes to improve the quality of life of individuals and society as a whole. In this course we explore a range of current social causes, such as binge drinking, smoking, gambling, recycling, bullying and blood donation, and consider marketing strategies and tactics that may bring about changes in peoples behaviours. This course provides you with the opportunity to apply traditional marketing tools to non-traditional contexts, with a focus on issues associated with global well-being and the endeavours of not-for-profit organisations.
- Semester of offer: *
- Fraser Coast: Semester 2
- Gympie: Semester 2
- Sippy Downs: Semester 2
- South Bank: Semester 2
- Caboolture: Semester 2
- Student contribution band:
- Band 3
- Tuition fee:
- Law, Accounting, Administration, Economics, Commerce:
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
MKG222 Course Outline Semester 2, 2017 (PDF 209KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.
For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.