MKG322 Brand Management

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MKG322 Brand Management

Breadcrumbs

Effective brand management is the key to developing product and communication strategies which lead to marketing success. This course is designed to develop the necessary knowledge and skills for creating and managing brands which resonate with customers and allow the marketing organisation to build and maintain a loyal and profitable customer base. A range of branding theories, concepts, strategies and practices designed to build, measure and sustain brand equity will be addressed across a range of real-world contexts, product types and industries.

Other information

Prerequisite:
BUS105
Semester of offer: *
  • Fraser Coast: Semester 1
  • Gympie: Semester 1
  • Sippy Downs: Semester 1
  • South Bank: Semester 1
  • Caboolture: Semester 1
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 3
Tuition fee:
Law, Accounting, Administration, Economics, Commerce:
Census date:
Academic Calendar
Class Timetable:
View class timetables for this course

* Semester of offer is subject to change.

Course outline

MKG322 Course Outline Semester 1, 2017 (PDF 189KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.

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