Effective brand management is the key to developing product and communication strategies which lead to marketing success. This course is designed to develop the necessary knowledge and skills for creating and managing brands which resonate with customers and allow the marketing organisation to build and maintain a loyal and profitable customer base. A range of branding theories, concepts, strategies and practices designed to build, measure and sustain brand equity will be addressed across a range of real-world contexts, product types and industries.
- Semester of offer: *
- Gympie: Semester 1
- Sunshine Coast: Semester 1
- South Bank: Semester 1
- Caboolture: Semester 1
- Student contribution band:
- Band 3
- Tuition fee:
- Law, Accounting, Administration, Economics, Commerce:
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
MKG322 Course Outline Semester 1, 2018 (PDF 217KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.
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