MKG324 Contemporary and Emerging Marketing Perspectives

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MKG324 Contemporary and Emerging Marketing Perspectives

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Marketing and the marketing professional are dynamic and continually evolving. Building on previous marketing studies, this capstone course allows you to explore contemporary and emerging perspectives in marketing to ensure you are at the forefront of marketing practice in the 21st century. This course aims to give you an understanding of new growth areas in marketing to broaden your career preparation.

Other information

Prerequisite:
BUS105 and MKG210
Semester of offer: *
  • Fraser Coast: Semester 2
  • Gympie: Semester 2
  • Sippy Downs: Semester 2
  • South Bank: Semester 2
  • Caboolture: Semester 2
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 3
Tuition fee:
Law, Accounting, Administration, Economics, Commerce:
Census date:
Academic Calendar
Class Timetable:
View class timetables for this course

* Semester of offer is subject to change.

Course outline

MKG324 Course Outline Semester 2, 2017 (PDF 208KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.

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