This course covers the principles, planning, implementation and control of the marketing function in all kinds of organisations. Further, this course aims to provide students with an understanding of the process of the analysis, planning, implementation and control of the marketing function in an organisation. Key issues addressed include: the marketing concept; understanding the marketing environment; understanding buyer behaviour; marketing research; marketing planning and strategies; managing the marketing mix: products and services; pricing and channels; promotion; and marketing in overseas markets.
Other information
- Prerequisite:
- Enrolled in any PGRD Program
- Antirequisite:
- MBA702 and MBA726
- Semester of offer: *
-
- Sunshine Coast: Semester 1, Trimester 3
- South Bank: Semester 1
- Units:
- 12.00
- EFTSL:
- 0.125
- Student contribution band:
- Band 3
- Census date:
- Academic Calendar
- Class Timetable:
- View class timetables for this course
* Semester of offer is subject to change.
Course outline
MKG701 Course Outline Semester 1, 2019 (PDF 195KB)
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.