Business Events are an exciting and rapidly expanding field of interest. The area is traditional known under the acronym of MICE (Meetings, Incentives, Conventions and Exhibitions). This course is built upon an understanding of the base body of knowledge, theory and methodology that underpins the conduct modern business events. The course uses case studies and guest speakers from various business event sectors (PCO’s, trade exhibition promoters, venues and resort/convention facility providers etc.) to provide a contemporary context for examining best practice in Business Event coordination. While focussing on the tourism aspects of Business Events this course provides a succinct overview of the major stakeholders in the MICE industry and their drivers, particularly in terms of realising ROI (return on investment).
- Semester of offer: *
- Fraser Coast: Semester 1
- Sippy Downs: Semester 1
- South Bank: Semester 1
- Student contribution band:
- Band 3
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- Academic Calendar
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* Semester of offer is subject to change.
TSM315 Course Outline Semester 1, 2017 (PDF 212KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.
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