Creative Advertising

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Creative Advertising

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The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

CourseSemester of offerRequisites
CMN140 Introduction to Creative Advertising
Sunshine Coast: Semester 2
Moreton Bay: Semester 2
 
DES105 Introduction to Design and Concept
Sunshine Coast: Semester 2
Moreton Bay: Semester 2
Caboolture: Semester 2
 
CMN204 Social Media: Content Curation and Creation
  • Semester 1
 
CMN213 Editing for the Communication Professional
  • Semester 2
 
CMN224 Advertising Campaigns
  • Semester 2
 
CMN226 Advertising: Copy and Image
  • Semester 1
 
DES211 Visual Identity
  • Semester 1
 

PLUS select 1 course from:

CourseSemester of offerRequisites
CMN311 Industry Project 1: Communication, Creativity and Design
  • Semester 1
  • Semester 2
Pre: Completed 192 units
CMN312 Industry Internship 1: Communication, Creativity and Design
  • Semester 1
  • Semester 2
Pre: Completed 192 units and permission required for enrolment – please contact the Course Coordinator.

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

CourseSemester of offerRequisites
CMN140 Introduction to Creative Advertising
Sunshine Coast: Semester 2
Moreton Bay: Semester 2
 
CMN204 Social Media: Content Curation and Creation
  • Semester 1
 
CMN224 Advertising Campaigns
  • Semester 2
 
CMN226 Advertising: Copy and Image
  • Semester 1
 

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