Creative Advertising

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The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

CourseSemester of offerRequisites
CMN140 Introduction to Creative Advertising
  • Semester 2
 
DES105 Introduction to Design and ConceptSunshine Coast: Semester 2
Caboolture: Semester 2
Anti: ADN100
CMN204 Social Media: Content Curation and Creation
  • Semester 1
 
CMN213 Editing for the Communications Professional
  • Semester 2
 
CMN224 Advertising Campaigns
  • Semester 2
 
CMN226 Advertising: Copy and Image
  • Semester 1
Pre: Any 8 courses including CMN140 or CMN110 or enrolled in Program AR541, AR641, AR841, AR513, AR613, AR605, AR505, XP601 or UP601
Anti: CMN526
CMN311 Industry Project 1: Communication, Creativity and Design
  • Semester 1
  • Semester 2
  • Session 8
Pre: At least 16 courses with a GPA of at least 5.7 and permission required for enrolment – please contact the Course Coordinator.
DES211 Visual Identity
  • Semester 1
 

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

CourseSemester of offerRequisites
CMN140 Introduction to Creative Advertising
  • Semester 2
 
CMN204 Social Media: Content Curation and Creation
  • Semester 1
 
CMN224 Advertising Campaigns
  • Semester 2
 
CMN226 Advertising: Copy and Image
  • Semester 1
Pre: Any 8 courses including CMN140 or CMN110 or enrolled in Program AR541, AR641, AR841, AR513, AR613, AR605, AR505, XP601 or UP601
Anti: CMN526

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