Marketing

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Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerRequisites
BUS105 Introduction to MarketingFraser Coast: Semester 1
Gympie: Semester 1
Sunshine Coast: Semester 1, Semester 2
South Bank: Semester 2
Caboolture: Semester 1
 
IBS310 International MarketingFraser Coast: Semester 1
Gympie: Semester 1
Sunshine Coast: Semester 1
South Bank: Semester 1
Caboolture: Semester 1
Pre: BUS105
MKG210 Consumer BehaviourFraser Coast: Semester 1
Gympie: Semester 1
Sunshine Coast: Semester 1
South Bank: Semester 1
Caboolture: Semester 1
 
MKG211 Services MarketingFraser Coast: Semester 1
Gympie: Semester 1
Sunshine Coast: Semester 1
South Bank: Semester 1
Caboolture: Semester 1
Pre: MKG101 or BUS105
MKG220 Marketing CommunicationGympie: Semester 2
Sunshine Coast: Semester 2
South Bank: Semester 2
Caboolture: Semester 2
Pre: BUS105 or MKG101
MKG222 Marketing of Social CausesFraser Coast: Semester 2
Gympie: Semester 2
Sunshine Coast: Semester 2
South Bank: Semester 2
Caboolture: Semester 2
Pre: BUS105
MKG322 Brand ManagementGympie: Semester 1
Sunshine Coast: Semester 1
South Bank: Semester 1
Caboolture: Semester 1
Pre: BUS105
MKG324 Contemporary and Emerging Marketing PerspectivesFraser Coast: Semester 2
Gympie: Semester 2
Sunshine Coast: Semester 2
South Bank: Semester 2
Caboolture: Semester 2
Pre: BUS105 and MKG210

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerRequisites
BUS105 Introduction to MarketingFraser Coast: Semester 1
Gympie: Semester 1
Sunshine Coast: Semester 1, Semester 2
South Bank: Semester 2
Caboolture: Semester 1
 
MKG210 Consumer BehaviourFraser Coast: Semester 1
Gympie: Semester 1
Sunshine Coast: Semester 1
South Bank: Semester 1
Caboolture: Semester 1
 
MKG211 Services MarketingFraser Coast: Semester 1
Gympie: Semester 1
Sunshine Coast: Semester 1
South Bank: Semester 1
Caboolture: Semester 1
Pre: MKG101 or BUS105
MKG220 Marketing CommunicationGympie: Semester 2
Sunshine Coast: Semester 2
South Bank: Semester 2
Caboolture: Semester 2
Pre: BUS105 or MKG101

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerRequisites
BUS710 Marketing in an International EnvironmentSunshine Coast: Semester 2
South Bank: Semester 2
Pre: Enrolled in any PGRD Program
MGT703 Strategic ManagementSunshine Coast: Semester 1, Trimester 3
South Bank: Semester 1
Pre: Enrolled in any PGRD Program
Anti: MBA712 or EMB762
MKG701 Marketing ManagementSunshine Coast: Semester 1, Trimester 3
South Bank: Semester 1
Pre: Enrolled in any PGRD Program
Anti: MBA702 and MBA726
MKG721 Food Marketing
  • Semester 2
Pre: Enrolled in any PGRD Program
MGT737 Supply Chain Management
  • Semester 1
Pre: Enrolled in any PGRD Program or (enrolled in Program SC410 and 280 units completed towards this Program)
MGT704 Global Business ManagementRenmin: Semester 2
Sunshine Coast: Semester 2
South Bank: Semester 2
Pre: Enrolled in any PGRD Program
MGT735 Retail Supply Chain Management and Procurement
  • Semester 2
Pre: Enrolled in any PGRD Program

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