Build the skills to change what people understand.
The world is experiencing unprecedented change and communication is at the forefront of this change. Taught by industry professionals, the Bachelor of Communication provides you with the essential combination of theoretical and practice-based digital, social media and communication skills across the communication industries. The program offers you an opportunity to gain both a breadth and depth of knowledge in the core communication disciplines, building your skills and preparing you to work in media, marketing and communication. The ability for you to select a combination of discipline study areas to suit your skills, interests and career aspirations means that you will graduate with a range of proficiencies and flexibility of employment choices in an industry characterised by rapid change.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
The world is experiencing unprecedented change and communication is at the forefront of this change. Taught by industry professionals, the Bachelor of Communication provides you with the essential combination of theoretical and practice-based digital, social media and communication skills across the communication industries. The program offers you an opportunity to gain both a breadth and depth of knowledge in the core communication disciplines, building your skills and preparing you to work in media, marketing and communication. The ability for you to select a combination of discipline study areas to suit your skills, interests and career aspirations means that you will graduate with a range of proficiencies and flexibility of employment choices in an industry characterised by rapid change.
You can choose to major in Creative Advertising, Journalism, Public Relations and Marketing and benefit from the opportunity to work with real clients developing real communication solutions in our on-campus student communications agency Digitall, or through projects and work placements within industry. As you progress through your degree, your interest in the industry flourishes as briefs from your clients roll in. Real clients with real communication needs waiting to be met, with real deadlines for real markets. You’ll work in agency teams in Digitall. Each of you has a role to play in your team. One is creative director while another leads strategy and yet another liaises with your client and keeps your team on track. Ideas snowball, whiteboards fill with ideas, the best ones turning into communication campaigns that are ready to present to your client – ready to go to market. Imagine this experience on your resume!
Plus, you can travel overseas to global consumer marketplaces such as New York, Singapore, Hong Kong, Shanghai and Vietnam on international industry study tours or undertake life-changing overseas study with a semester abroad at one of our global partner universities through the Study Overseas program.
This is a real-world education for a new world, one where you will create your own career. And we’ll help ensure that you hit the ground running.
Majors
Creative advertising; journalism; marketing; public relations.
Career opportunities
Depending on the major selected: journalism, professional writing, public relations, event management, advertising, corporate communication, creative writing, web editing.
Program structure
Introductory courses (6)
COR109 Communication and Thought
BUS105 Introduction to Marketing
CMN102 Creativity and Communication
CMN120 Public Relations: Contemporary Perspectives
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
Major or minor courses (14)
Select 14 courses toward 2 majors or 1 major and 2 minors from:
*With the approval of the Program Coordinator, students may replace a specified communication major or minor with a study component^ that the Program Coordinator deems to be equivalent to an approved USC study component, completed or commenced at another university or comparable tertiary institution.
^A coherent set of courses that develop a particular academic theme which is formally recognised on the Official Statement of Academic Record.
Majors
Minors
Elective courses (4)
Select 4 elective courses from either faculty (Arts, Business and Law or Science, Health, Education and Engineering)
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 288
Recommended study sequences
Program requirements and notes
Program requirements
In order to graduate you must:
- Successfully complete 288 units as outlined in the Program Structure
- You must select and register your compulsory major(s)/minor(s) as soon as possible
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
- Most courses are valued at 12 units unless otherwise specified
- Required introductory courses may count toward some majors and minors
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Planning your study page to manage your progression
- You may wish to use electives to complete an additional major or minor
- Register your selected major(s) and/or minor(s)