Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| BUS104 Introduction to Management | |||
| DES101 The Language of Design | |||
| DES105 Introduction to Design and Concept |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Business Analytics | |||
| BUS105 Introduction to Marketing | |||
| DES106 Typography |
PLUS select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG210 Consumer Behaviour | |||
| MKG211 Services Marketing |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Marketing Communication | |||
| MKG222 Marketing of Social Causes |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Brand Management |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 course from either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG212 Food Marketing | |||
| IBS310 International Marketing |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG324 Contemporary and Emerging Marketing Perspectives |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Sport and Event Marketing |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 International Marketing or MKG212 Food Marketing you must complete MKG221 Sport and Event Marketing.