This Bachelor of Business - Marketing major Study Plan is for students commencing in the current semester at USC Gympie.
USC Gympie students please note:
- Not all courses are offered at USC Gympie each semester.
- Elective options for a semester will be visible on release of the timetable for the relevant semester. Only the current semester Class Timetable is available at this point in time. Please contact Student Central for additional support.
- For detailed course information (including requisites), refer to individual course descriptions.
Year 1
Semester 1
COR109 Communication and Thought
BUS102 Introduction to Economics
BUS104 Introduction to Management
BUS105 Introduction to Marketing
Semester 2
BUS101 Business Analytics
BUS106 Accounting for Business
BUS108 Introduction to Informatics
PLUS select 1 introductory level (100 coded) elective course from either faculty (search Class Timetable).
Year 2
Semester 1
BUS203 Business Law and Ethics
MKG210 Consumer Behaviour
MKG211 Services Marketing
PLUS select 1 elective course from the School of Business (search Class Timetable).
Semester 2
MKG220 Marketing Communication
MKG222 Marketing of Social Causes
PLUS select 1 elective course from either faculty (search Class Timetable).
PLUS select 1 developing and graduate level (200 / 300 coded) elective course from either faculty (search Class Timetable).
Year 3
Semester 1
MKG322 Brand Management
PLUS select either 1 course from:
IBS310 International Marketing
MKG212 Food Marketing
OR select 1 developing and graduate level (200 / 300 coded) elective course from the School of Business (search Class Timetable).
PLUS select 2 developing and graduate level (200 / 300 coded) elective courses from either faculty (search Class Timetable).
Semester 2
BUS320 Corporate Governance and Social Responsibility
MKG324 Contemporary and Emerging Marketing Perspectives
PLUS select either 1 course from:
MKG221 Sport and Event Marketing
MKG321 Marketing Research Project
OR select 1 developing and graduate level (200 / 300 coded) elective course from the School of Business (search Class Timetable).
PLUS select 1 developing and graduate level (200 / 300 coded) elective course from either faculty (search Class Timetable).
If you have not yet successfully completed IBS310 International Marketing or MKG212 Food Marketing you must complete either MKG221 Sport and Event Marketing or MKG321 Marketing Research Project.