Bachelor of Communication (Social Media) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Communication (Social Media)

Keep pace with the digital revolution

Digital technology has evolved rapidly over the past 10 years, creating more opportunities to work with social media. This program will prepare you as a social media specialist by teaching you how to work with real clients to develop and implement social media strategies, and analyse their success. You’ll have opportunities to gain industry-recognised certifications and travel overseas on study tours.

Study location
  • Sippy Downs
Refer to the program footnotes
CRICOS code
098457A
Commence
Semester 1, Semester 2
Program length (full-time)
3 years
Annual tuition fee 2019
$23,200
Estimated total tuition fee *
$69,600
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011441
Minimum selection threshold
OP - 18 Rank - 64
UniSC program code
AR310
Commence
Semester 1, Semester 2
Duration
3 years full time or equivalent part time
Study mode
Blended Learning
Recommended prior study
English
Fee type 2019
  • What will I pay?
Total courses
22
Total units
288

Digital technology has evolved rapidly over the past 10 years, creating more opportunities to work with social media. This program will prepare you as a social media specialist by teaching you how to work with real clients to develop and implement social media strategies, and analyse their success. You’ll have opportunities to gain industry-recognised certifications and travel overseas on study tours.

In this program you will:

  • Develop the skills for content curation and creation across platforms.
  • Learn how to tell compelling brand stories across both social and traditional channels.
  • Gain a thorough grounding in communication, public relations, creative advertising, and marketing.
  • Work with real clients to gain practical experience and build a portfolio of work to showcase to future employers.
Career opportunities:
  • Social Media Manager
  • Digital Marketing Manager
  • Online Community Manager
  • Content Creation Executive
  • Digital Strategist

Program structure

Introductory courses (7) 84 units

BUS105 Introduction to Marketing
CMN101 Introduction to Creative Entrepreneurship
CMN106 Contemporary Communication Theory and Trends
CMN108 Issues in Social Media
CMN120 Public Relations: Contemporary Perspectives
CMN140 Introduction to Creative Advertising
COR109 Communication and Thought

Developing and Graduate courses (7) 108 units

CMN204 Social Media: Content Curation and Creation
CMN276 Social Media
CMN308 Social Media: Monitoring and Measurement
CMN309 Transmedia Storytelling Campaigns
CMN313 Creativity, Design and Communication Project
CMN316 Social Media Internship(24 units)
CMN317 Social Media Management(24 units)

Elective courses (8) 96 units

Select 8 elective courses (96 units) from either faculty (Arts, Business and Law) or (Science, Health, Education and Engineering). 5 electives (60 units) must be developing and graduate level (200/300 coded) courses. Students are strongly encouraged to use their electives to complete an additional major or minor.

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288
Recommended study sequences

Program requirements and notes

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses
Program Notes
  • Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
  • The unit value of all courses is 12 units unless otherwise specified
  • It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of academic calendar dates
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on Student visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses