Pathway 1 - Marketing Research Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| COR110 Innovation, Creativity and Entrepreneurship | |||
| COR111 Environment, Technology and Sustainability |
Introductory courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Introduction to Economics | |||
| BUS103 Business Law and Ethics | |||
| BUS104 Introduction to Management | |||
| BUS105 Introduction to Marketing | |||
| BUS106 Accounting for Business | |||
| BUS108 Introduction to Informatics |
Year 2
- One (1) required introductory (100 level) course.
- Five (5) required advanced (200 / 300 level) courses.
- Two (2) elective courses.
- Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS211 Strategic Management | |||
| MKG210 Consumer Behaviour | |||
| MKG211 Services Marketing | |||
| BUS101 Business Analytics | |||
| MKG220 Marketing Communication |
PLUS select 1 required course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS321 International Business Strategy | |||
| MKG221 Sport and Event Marketing | |||
| MKG222 Marketing of Social Causes | |||
| MKG322 Brand Management |
Elective courses (2)
Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.
Year 3
- Three (3) required advanced (200 / 300 level) courses.
- Five (5) elective courses.
- All must be advanced (200 / 300 level) courses.
Required courses (3)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS301 Business Analytics 2 | |||
| BUS320 Corporate Governance and Social Responsibility | |||
| MKG321 Marketing Research Project |
Elective courses (5)
Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).