Sports and Event Marketing

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Utilising the Cave for Sports and Event Marketing

The CAVE and teaching spaces were used for all tutorials for the course. All students in the course designed and presented sport marketing case study analyses as an assessment task from weeks 7 to 12. For week 13, all students developed and displayed a Photo-journalism presentation on their third task – a live sport event in the region.

For further information contact: Dr Gayle Mayes gmayes@usc.edu.au.

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