HDR Confirmation Presentation: Christof Burlefinger

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HDR Confirmation Presentation: Christof Burlefinger

Title: The Country of Origin (COO) effect on willingness to pay 

Abstract: 

Christof‘s postgraduate research study, explores whether a positive country of origin (COO) contributes to a higher willingness to pay for skin-care cosmetics. Although COO effects have been explored extensively in the last 6 decades, literature about price related effects of COO is scarce. The study will be performed with an experimental research design in Colombia, a developing country, and the USA, a developed country with a different culture. The results will inform managerial relevance of origin labelling in a globalized world, where many international products are already hybrid products, i.e. sourced from and manufactured in more than one country.

Bio:

Christof is a senior business manager with extensive professional experience in finance, marketing and sales, and managerial functions in different industries. He holds a bachelor degree from the University of Applied Sciences in Munich and an International Executive MBA in General Management from the University of Salzburg (Austria) and Marburg (Germany).

We look forward to seeing you there

The Graduate Research Studies Management Team (researchtraining@usc.edu.au)

 

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