We invite you to attend the Confirmation Presentation of Anna Searle, a Master of Business by Research candidate within the School of Business, in the Faculty of Arts, Business and Law.
Title: The role of business model innovation in improving the performance of agribusiness firms
Presenter: Anna Searle
When: Friday, 1st June from 11:30am to 1:30pm
Where: Building E, G.13
Abstract: Developing a greater understanding of business models and their innovation is important within the dairy industry because innovating their current business models is the primary way in which firms adjust their business operations to better fit with prevailing industry and institutional conditions whilst remaining strategically aligned.
Globally, the challenge for producers in the dairy industry is understanding their business models and the potential of business model innovation as an avenue for business development (FAO, 2009). Dairy farmers within the greater Sunshine Coast area of Queensland are no different, and that challenge presents the fundamental problem driving this research project: “the challenge of business model and business model innovation for dairy farmers”.
Due to the emergent nature of the research field(s), a qualitative exploratory methodology is applied for theory generating purposes.
This project will inform understanding on the level of awareness of business models and business model innovation within the greater Sunshine Coast region. In addition to identifying what is and is not included in the business models of dairy producers, the focus and implications of their business model and business model innovations are explored.
Bio: Anna Searle is a Master’s candidate in the School of Business at the University of the Sunshine Coast. Stemming from her experience in Australia and South Africa as a corporate strategy consultant, Anna is passionate about making strategy accessible to small business, and particularly agribusiness. Business Model and Business Model Innovation are emerging areas of research that describe how a business operationalises and monetises its strategy; thus helping to make strategy more accessible to agribusiness by clarifying how strategies - be they explicit or implicit - are implemented. Anna has earned a MBA from Melbourne Business School and is now using her Master by Research to develop her profile as an academic researcher within the fields of Business Models and Business Model Innovation.
Should you have any questions about this event please contact FABHDR@usc.edu.au.
We look forward to seeing you there.