Dr Umi Khattab

Accessibility links

Dr Umi Khattab


Senior Lecturer, Public Relations

PhD (Communication) Leic., M.A. (Journalism) NIU, MSc. (Education) NIU, B.A. (Hon) (Public Relations) NU Malaysia,  

+61 7 5456 5942
Office location
D-1.27, Building D, USC Sunshine Coast
Dr Umi Khattab



Professional memberships

  • International Association for Media and Communication Research (IAMCR)


  • Gold Award for research on Malaysian media and cultural identity, University Malaysia Sabah, 2010-11
  • Visiting Research fellow, University Malaya, Kuala Lumpur, 2007 (while on sabbatical from Melbourne)

Current research projects

Project Name 

Project Description 

​Social media and Graduate Employability 



​Project examines Australian employers’ views on social media use in the workplace and its relevance for graduate employability.

Global Mediatised Risk 

Project examines the central role of news media in the framing of risks such as terrorism. Project also examines a range of corporate catastrophes to engage with social theories such as moral panic and risk society.

Research grants and commissions

Grant / project name 


Funding body and A$ Value  

Year (S) 


​The Iconic Dingo: Valuing their future on kangaroo-Fraser Island 

​Archer-Lee, Carter, Khattab et al 

​Dept of Science, Information, Innovation and the Arts, QLD.



​Examining public knowledge of, and interaction with, the dingo and developing a campaign to enhance public understanding of the iconic Australian animal.

Kita 1Malaysia: Media and the (Re) construction of Identity – A Case Study of Youth in Sabah   


Khattab, Awang Damit et al 

Ministry of Higher Education Malaysia – Fundamental Research Grant Scheme (FRGS) 



Examining Malaysian government campaign on national culture and identity with a focus on marginalised groups in the state of Sabah.

Key recent research publications 

Back to top

Pro tip: To search, just start typing - at any time, on any page.

Searching {{ model.SearchType }} for returned more than {{ model.MaxResults }} results.
The top {{ model.MaxResults }} of {{ model.TotalItems }} are shown below.

Searching {{ model.SearchType }} for returned {{ model.TotalItems }} results.

Searching {{ model.SearchType }} for returned no results.