Associate Professor Dawn Birch joined the USC Business School at USC in May 2017 in the role of Associate Professor of Postgraduate Business.
- Best Paper in Conference Award - Sit, J. and Birch, D. 2014. Understanding the dramaturgical quality of shopping centre entertainment events, CER2014, Colloquium on European Research in Retailing, Bremen, Germany, September 25–27 2014.
- Best Paper in Track Award – Academy of Marketing (UK) – Birch, D. and Lawley, M. 2014. The role of food involvement in seafood consumption, AM2014, Bournemouth, UK, July 7–10.
- You’re Brilliant Certificates (Teaching) – Bournemouth (2013/2015/2017)
- USC New Researcher Award (2011)
- Nominee for (2010) UniJobs Lecturer of the Year Award
- Pearson Education ANZMAC (2003) Marketing Educator of the Year Award
- Emerald Literati Outstanding Paper Award (2004) - International Journal of Retail and Distribution Management vol. 31, no 2/3 – ‘Entertainment-seeking shopping centre patrons: the missing segments’
- Dean’s commendation for the Faculty of Business Design and Delivery of Teaching Materials (2007)
Selected research publications
Birch, D. Skallerud, K. & Paul, N. (2018). "Who are the future seaweed consumers in a Western society? Insights from Australia". British Food Journal
Birch, D., Dean, D., Fazal E Hasan, S. & Lawley, M. (2018). Train the child and teach the adult: developing intervention strategies for increasing seafood consumption. Journal of Consumer Behavior
Birch, D., Memery, J. and Kanakaratne, M. (2018). The Mindful Consumer: Balancing egoistic and altruistic motivations to purchase local food. Journal of Retailing and Consumer Services, 40, 221-228
Lawley, M., Birch, D. and Johnson, L. (2016). Changing purchasing habits through non-monetary point of sale strategies: the case of Australian oysters. Journal of Retailing and Consumer Services, 33, 194-201.
Lawley, M., Birch, D., & Hamblin, D. (2012). An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers' evaluations of fish. Australasian Marketing Journal, 20(4), 260-267.
Birch, D., & Lawley, M. (2012). Buying seafood: Understanding barriers to purchase across consumption segments. Food Quality and Preference, 26(1), 12-21.
Birch, D., Lawley, M., & Hamblin, D. (2012). Drivers and barriers to seafood consumption in Australia. Journal of Consumer Marketing, 29(1), 64-73. doi:10.1108/07363761211193055 (B Ranking)
|Grant / Project||Investigators||Funding body / $ value||Year(s)|
|USC Learning and Teaching Grant (2018) - Improving assessment literacies through development of quality assessment rubrics and enhanced student outcomes in a triad based peer review process||Dr Peter Grainger, Ms Natalie McMaster, Ass Professor Deborah Heck, Associate Professor Michael Christie, Dr Glyn Thomas, Ms Debra Patzwald, Matisse Celli Associate Professor Dawn Birch, Dr Ruth Greenaway.||A$135,365.00||2018|
|Faculty Research Collaboration Grant RCG17/06||Principal Investigator with Professor Meredith Lawley||A$10,000||2017|
|Faculty Publication Completion Grant PCG17/15||Principal Investigator with Professor Meredith Lawley||A$5,000|
|Consumer food waste||Co-investigator||(A$5,800)|
|Modified food related lifestyle||Principal investigator||USC Faculty Management (A$15,000)||2017|
|ERASMUS fund to undertake teaching and research collaboration at Szent Istvan University, Budapest, Hungary||(£743.55)||25–29 April 2016|
|Encouraging UK teens to eat more seafood||With Professor Juliet Memery and Dr Nick Johns||BU Faculty of Management Fund (£1,142.60)||Jan–June 2016|
|Optimising nutritional health and wellbeing through local sustainable food systems 'Nu-FEAST' Nutrition – Food for everyone's health, available, sustainable and trusted. Call: H2020-MSCA-IF-2014||Co-supervisor Marie Skłodowska-Curie Actions (Individual Fellowships - IF)||(£157,000)||2015|
|Improving crime analyses for policing by applying principles from psychology and geography||Co-investigator||BU Fusion Funding (£6,830.61)||2015|
|Investigation of opportunities for EU funding around food security||Co-investigator with Professor Juliet Memery||(£380 plus expenses and accommodation for flights to Tromso University Norway - the BU Cyber Security Unit|
|Stakeholders' perceptions of fish farming in the UK - the Crown Estate||Co-investigator||£8,283||2014|
|Regional food and beverage project / Fish value chain analysis||Principal investigator||Queensland Department Employment, Economic Development and Innovation (A$17,900)||2012|
|Education module: Stimulating consumption of Australian seafood||Principal investigator||Australian Seafood CRC (A$105,638.00)||2010–2011|
|Finalisation report for UniSA Omnibus study||Report writer||Australian Seafood CRC (A$5,500)||2012|
|Oyster retailing project||Co-investigator||Australian Seafood CRC (A$139,000)||2012–2013|
|Repositioning Australian farmed barramundi project||Co-investigator||Australian Seafood CRC (A$213,000)||2010–2012|
|eLeap online education research project||Principal investigator||USC Fellowship funding (A$12,000)||2012|
- seaweed and seafood consumption
- food waste
- consumer trust in food systems
- food related lifestyle
- local and sustainable food consumption
- Food Marketing
- Managerial Project