Dr Rory Mulcahy | UniSC | University of the Sunshine Coast, Queensland, Australia

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Dr Rory Mulcahy

PhD Qld.UT, BBus (Hons) Qld.UT

  • Senior Lecturer, Marketing
  • School of Business and Creative Industries
+61 7 5456 5667
Office location
Moreton Bay
Rory Mulcahy

Dr Rory Mulcahy is a Senior Lecturer at UniSC the School of Business and Creative Industries. His research focuses on topics such as consumer vulnerability, emotions, technology, and sustainability. He has collaborated with various organisations, including government, NGO's, and start-ups. He has published his works in various journals, including Journal of Service Research, European Journal of Marketing, and Industrial Marketing Management, among others.

Professional Memberships

  • Australian and New Zealand Marketing Academy
  • Australian Association of Social Marketing


  • Vice Chancellor Performance Award 2015 (QUT)
  • World Social Marketing Conference Best Student Paper Award 2015

Professional Social Media

Potential Research Projects for HDR and Honours students

  • serious games for health and social behaviour
  • digital technology and behaviour change
  • health marketing
  • social media and celebrity endorsement
  • avatars and marketing

Research areas

  • social marketing
  • digital marketing
  • services marketing

Teaching areas

  • Introduction to Marketing
  • Services Marketing
  • Consumer Behaviour
  • Marketing of Social Causes

Dr Rory Mulcahy's specialist areas of knowledge include the use of digital tools including games and social media for marketing and behaviour change.

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