Dr Umi Khattab - University of the Sunshine Coast, Queensland, Australia

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Staff profile

Dr Umi Khattab

PhD (Communication) Leic., M.A. (Journalism) NIU, MSc. (Education) NIU, B.A. (Hon) (Public Relations) NU Malaysia,  

  • Senior Lecturer, Public Relations
+61 7 5456 5942
Office location
D-1.27, Building D, USC Sunshine Coast
Sunshine Coast
Dr Umi Khattab


Professional memberships

  • International Association for Media and Communication Research (IAMCR)


  • Gold Award for research on Malaysian media and cultural identity, University Malaysia Sabah, 2010-11
  • Visiting Research fellow, University Malaya, Kuala Lumpur, 2007 (while on sabbatical from Melbourne)

Current research projects

Project Name 

Project Description 

​Social media and Graduate Employability 



​Project examines Australian employers’ views on social media use in the workplace and its relevance for graduate employability.

Global Mediatised Risk 

Project examines the central role of news media in the framing of risks such as terrorism. Project also examines a range of corporate catastrophes to engage with social theories such as moral panic and risk society.

Research grants and commissions

Grant / project name 


Funding body and A$ Value  

Year (S) 


​The Iconic Dingo: Valuing their future on kangaroo-Fraser Island 

​Archer-Lee, Carter, Khattab et al 

​Dept of Science, Information, Innovation and the Arts, QLD.



​Examining public knowledge of, and interaction with, the dingo and developing a campaign to enhance public understanding of the iconic Australian animal.

Kita 1Malaysia: Media and the (Re) construction of Identity – A Case Study of Youth in Sabah   


Khattab, Awang Damit et al 

Ministry of Higher Education Malaysia – Fundamental Research Grant Scheme (FRGS) 



Examining Malaysian government campaign on national culture and identity with a focus on marginalised groups in the state of Sabah.

Key recent research publications 

Research areas

  • Global mediatised risk
  • Issue and crisis communication
  • Critical social theory and public relations
  • Emerging media and the public sphere in the Asia pacific region

Teaching areas

  • Public Relation Studies
  • Media Communication Studies

Umi Khattab’s specialist areas of knowledge include: - public relations and critical theory - Global mediatised risk - Crisis communication - Change Campaigns - Media, culture and diaspora identity

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