Professor Lorelle Frazer | UniSC | University of the Sunshine Coast, Queensland, Australia

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Professor Lorelle Frazer

PhD S.Qld., BBus(Hons) S.Qld., BEdu DDIAE., Dip Teach KGCAE

  • Dean, School of Business and Creative Industries
+61 7 5459 4450
Office location
Sunshine Coast
Professor Lorelle Frazer

Professor Lorelle Frazer joined the University of the Sunshine Coast in 2018 as Dean, School of Business and Creative Industries. She previously held academic appointments at Griffith University, University of Southern Queensland and the University of Queensland. She was the Dean, Learning & Teaching of the Griffith Business School from 2006 to 2014.

Professor Frazer was the first person in Australia to be awarded a PhD in franchising, pioneering the development of franchising as an academic discipline. In 2010, she was honoured with the Contribution to Franchising Award by the Franchise Council of Australia for her ‘significant contributions to the education of the Australian franchise community’.

Attracting more than A$2 million in research grants, Professor Frazer is regarded as one of the country’s leading franchising experts and scholars. Professor Frazer has co-authored the biennial Franchising Australia surveys since 1998 and Franchising New Zealand since 2010. She served as a Board member of the International Society of Franchising from 2014 to 2017 and as a member of the Australian Competition and Consumer Commission (ACCC) Small Business and Franchising Consultative Committee from 2006 to 2015.

In 2010, Professor Frazer was appointed as a Global Facilitator for AACSB International to facilitate Assurance of Learning seminars in Australia and internationally.

Professional memberships

  • Secretary, Australian Business Deans Council [ABDC] (since 2019)
  • Member, International Society of Franchising (Board Member 2014 to 2017)
  • Member, ACCC Small Business and Franchising Consultative Committee (2006-2015, 2018-2019)
  • Secretary, Australian Business Deans Council [ABDC] (since 2019)
  • Member, Australian Institute of Company Directors (since 2016)


  • Pro-Vice Chancellor’s Research Excellence Award 2013 for Individual Research Leadership (Griffith University)
  • Contribution to Franchising award 2010 – for ‘significant contributions to the education of the Australian franchise community’ (Franchise Council of Australia)
  • Leadership Award 2008 – in ‘recognition of outstanding leadership within the Griffith Business School’ (Griffith University)

Potential research projects for HDR and Honours students

  • Franchising and small business topics including: franchising relationships, conflict, due diligence, success factors, international expansion
  • Social enterprise: including social franchising and Indigenous small business and franchising

Research grants

Grant / Project  Investigators  Funding Body  Year(s) 
Exploration of the Adaptation of the Franchise Model to Discrete Communities in Queensland Lorelle Frazer
Kerry Miles
Queensland Department of Employment, Small Business and Training A$75,350 2018-2019
Franchising Model Evaluation and Pilot Program for the Advancing Indigenous Business Initiative Lorelle Frazer
Scott Weaven
Kerry Miles
Queensland Department of Employment, Small Business and Training A$252,838 2018-2020
Empowering Indigenous businesses through improved financial literacy Kerry Bodle
Lorelle Frazer
Scott Weaven
Mark Brimble
ARC Discovery Indigenous
Introduction of the Fair Work Amendment (Protecting Vulnerable Workers) Act Lorelle Frazer
Ashlea Kellner
Kerry Miles
Fair Work Ombudsman
Franchising New Zealand 2010, 2012, 2017 Susan Flint-Hartle
Lorelle Frazer
Scott Weaven
Anthony Grace
Franchise Association of New Zealand
Franchising Australia 1998 to 2016 Lorelle Frazer
Scott Weaven et al.
Franchise Council of Australia
The effectiveness of undertaking due diligence prior to starting up or purchasing a small business or franchise Lorelle Frazer
Jenny Buchan
Scott Weaven
Binh Tran-Nam
CPA Australia
Franchisors in administration: Profiles, factors and impacts Jenny Buchan
Lorelle Frazer
Charles Qu
Chartered Accountants
Effectiveness of pre-entry franchise education Lorelle Frazer
Scott Weaven
Debra Grace
Jeff Giddings
Australian Treasury
Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery Lorelle Frazer
Scott Weaven
Debra Grace
ARC Linkage Project
(with Australian Treasury and Franchise Council of Australia)

Towards resolution of franchising conflict

Lorelle Frazer
Jeff Giddings
Scott Weaven
ARC Linkage Project
(with ACCC)

International franchising success factors – a guide for Australian franchise systems

Lorelle Frazer
Bill Merrilees
ARC Linkage Project
(with Australian Trade Commission)

Research areas

  • Franchising and small business
  • Entrepreneurship

Teaching areas

  • Franchising

Professor Lorelle Frazer’s specialist areas of knowledge include: franchising, marketing channels, Indigenous small business.

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