Applied Research Methods
BUS 101 (Offering: 2003)


This course aims to introduce students to business research methods as a foundational part of their business education. It covers elements of the research process including problem definition, literature review, hypothesis development, types of research design and data collection methods; sampling strategies; statistical data analysis and interpretation; qualitative research approaches; ethical issues in research; and the reporting of research results. Statistical analysis is also carried out using SPSS software.

Major(s)/Minors(s): Foundation

Usual Semester of offer: Semester 2

Other Information

Area(s) of Study: General Business

Number of Units: 12





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