Marketing Theory and Practice
BUS 105 (Offering: 2003)


The course provides students with an introduction to, and overview of, the marketing function in organisations with emphasis on the marketing management perspective. The course looks at how to understand marketing, including the social foundations, human needs and the marketing management process; understand and have knowledge of how to organise marketing opportunities; including strategic planning and marketing planning, and marketing research and information systems; analyse marketing opportunities, select target markets and measure and forecast demand for products; understand the importance of the marketing mix, including aspects of product design, pricing, placing and promoting products; and be able to analyse and manage the marketing effort and develop competitive marketing strategies.

Major(s)/Minors(s): Foundation

Usual Semester of Offer: Semester 2

Other Information

Area(s) of Study: General Business

Number of Units: 12





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