International Marketing
IBS 310 (Offering: 2003)

Description

This course is designed to introduce students to modern marketing philosophies and practices associated with international business. The purpose is to provide the student with a practical overview of the international marketing process and its basis in both theory and application. Essentially, international marketing is concerned with the planning and conducting of transactions across national borders to satisfy the objectives of individuals and organisation. In its many forms, it ranges from export-import trade to licensing, joint ventures, wholly-owned subsidiaries, turnkey operations and management contracts. This course must be viewed in the context of the full marketing and international business program. In other words, the topic is not being studied for its own sake but rather as part of a total program. Therefore, the emphasis is on integration and application. Students are expected to apply the previously learned marketing and international business principles and theory throughout the course.

Major(s)/Minors(s): International Business, Marketing

Usual Semester of offer: Semester 1

Other Information

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