Bachelor of Business (Marketing)

• Program Overview
• Career Outcomes
• Professional Membership
• Program Structure
• Program Requirements and Notes

Program Overview

Our marketing program equips you with the skills to start a marketing career in any organisation - whether it be a small firm, large corporation, or perhaps a charitable, not-for-profit organisation.

Marketing plays a pivotal role in the success of any business, as it is concerned with management of demand which every business needs to succeed.

Learn how to design, develop, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Studies in applied research methods enable you to collect accurate information and analyse market potential. Make ethical decisions based on what you have learnt in the business law and ethics course.

Career Outcomes

Knowledge and skills acquired through the Bachelor of Business (Marketing) are transferable across many sectors such as government, education, the arts, commerce, and industry. Depending on minor and majors chosen, opportunities exist in:

• account managing
• marketing consultanting
• market developmenting
• market researching
• marketing managing
• media planning
• project managing
• sales managing
• web mastering

Professional Membership

Students and graduates may apply to the Market Research Society of Australia for membership.

Program Structure

Core Courses

Code	Units	Title
2 required courses:
COR109	12	Communication and Thought
COR110	12	Innovation, Creativity and Entrepreneurship*

Introductory Courses

Code	Units	Title
5 required courses:
BUS101	12	Applied Research Methods
BUS102	12	Economics for Business
BUS103	12	Business Law and Ethics
BUS104	12	Managing the Organisation
BUS105	12	Marketing Theory and Practice
Plus - choose 1 course from:
BUS106	12	Introductory Accounting
BUS107	12	Accounting for Non-Accountants

NB: Students wishing to undertake further Accounting courses must choose BUS106 Introductory Accounting as it is a prerequisite for further Accounting studies. Other students may choose either BUS106 or BUS107.

Marketing Major Courses

Code	Units	Title
8 required courses:
IBS310	12	International Marketing
MGT320	12	Management Strategy
MKG210	12	Consumer Behaviour
MKG211	12	Services Marketing
MKG220	12	Promotions Management
MKG221	12	Sport and Event Marketing
MKG301	12	Advanced Research Methods (Marketing)
MKG321	12	Marketing Research Project

Advanced Courses

Choose 8 courses which may comprise: a second major; or 2 minors; or a minor and 4 electives. Theses 4 electives may be chosen from any Faculty (Business, Arts and Social Sciences# or Science#).

Program Requirements and Notes

1. No more than 10 introductory level courses are to be completed, including Core Courses, in the Bachelor of Business.

2. Refer to the Academic Rules.

3. Refer to Explanation of Terms.

* Subject to final approval.

# Subject to the approval of the Business Faculty Program Administrator.

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